![]() The breading is designed to resemble what’s used in KFC’s conventional fried chicken, and features more flavor and crunch than Beyond’s retail product. I thought it was good, but not great - something I’d happily eat again (and have), but it didn’t mark the same leap in quality that its burgers showed compared to traditional vegetarian offerings.īeyond Fried Chicken is a different story. I first tried Beyond Meat’s chicken tenders last summer when the company launched the product in a few hundred restaurants. But how does Beyond Fried Chicken actually taste? It remains to be seen if it can mature from a curiosity to a sector that can actually compete in a meat market still dominated by the real thing. Impossible Foods has experienced a huge spike in sales during the pandemic, reporting 85 percent growth in retail year over year, though much of that spike can be attributed to the fact that, pre-pandemic, Impossible’s retail footprint was tiny.īeyond Meat’s KFC partnership, as well as Chipotle’s announcement this week that it ’s trialing an in-house veggie chorizo nationwide, will be important tests for the plant-based food industry as a whole. Both companies fell short of earnings goals amid signs that the rapid growth the plant-based sector experienced in recent years is slowing down. Last year wasn’t so good to other plant-based meat giants, like Maple Leaf Foods and Morningstar, either. Amid supply chain issues, revenue shortfalls, and increased competition in the plant-based protein category, the meat-free darling has struggled on the stock market: Its stock price fell 38 percent in the fourth quarter of 2020, from $105 to $65. The KFC launch comes at a time when Beyond Meat needs some good news. It’s going to happen, it’s really about when.” “We do think that ultimately this idea of more and more plant-based protein being consumed is a fait accompli. ![]() “Will there be blips when there’s an onset of a pandemic? Of course,” he said. The partnership is a sign of the fast food sector’s continued interest in plant-based meat alternatives despite several short-lived trials, like Dunkin’ pulling its Beyond sausage from thousands of locations, and Little Caesar’s failed trial of Impossible sausage (though the chain is now experimenting with meat-free pepperoni). But our intent isn’t to be one and done.” KFC’s parent company, Yum! Brands, which also owns Taco Bell and Pizza Hut, has entered into an agreement with Beyond Meat to launch more products, including a plant-based carne asada at Taco Bell. “Based on the speed of that sell-out and customer reaction, that’ll determine what our plans will be next. It might even be the best plant-based chicken product on the market.īeyond Fried Chicken will be available for a “limited time only, while supplies last.” But Kevin Hochman, CEO of KFC, says he’s optimistic it will be a sustainable success. ![]() Want to eat less meat but don’t know where to start? Sign up for Vox’s five-day newsletter full of practical tips - and food for thought - to incorporate more plant-based food into your diet.īeyond Meat already has a plant-based chicken tender available in thousands of grocery stores and restaurants, but this product is slightly different and, to my mind (and taste buds), a big improvement. Sign up for the Meat/Less newsletter course
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