But she said she makes from $3,000 to $7,000 per campaign, on average.īrand deals are still her biggest revenue stream, making up to 70% of her income so far. Someone offered me a lot of money once, and I said no because I don't like your brand."įrom time to time, Cottone also pitches to brands she really admires, usually in the animal care and product space.ĭue to nondisclosure clauses in her contracts, she can't reveal her negotiated rates. I'll only work with brands I like and will use in real life - that's one of my biggest rules. "There are plenty of brands I've turned down. "I get dozens of emails weekly from all different kinds of brands," she said. As her pets' Instagram account grows, Cottone wants to continue to be selective about brands she works / InstagramĬottone could theoretically make more money, but she said she chooses to only work with brands she naturally aligns with. Insider verified this number with documentation provided by Cottone. So far, Cottone has made over $22,000 this year on brand deals alone. And she has signed about two deals a month since January 2022 for the account, which now has over 92,000 followers. It consisted of one main-grid Instagram post and five Instagram stories. She accepted her first brand deal at the end of 2021 from PetSmart. I was like, oh my gosh, I could potentially make a living off of this." I started to dive in and do research on the industry rates. "But then once when a brand reached out and they told me how much money they were offering, I was, like, wait. "I had no interest because I was like, eh, I do this page for fun," she said. When 27-year-old Megan Cottone began accepting brand deals for her growing Instagram account for her beagle and cat - who are actually friends - she started a whole new career for herself and her family.Įven though their account had been getting brand deal requests since reaching 30,000 followers last year, Cottone didn't start entertaining them until the end of the year, she told Insider. So far this year, she's made about $22,000 from from brand deals.Īnimal accounts can have big pay-outs - emotionally and monetarily.
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